- Ephemeral architecture
This was the result of the work, dedication and effort done by more than 150 people which made possible to generate one pavilion that reflects Mazda´s brand identity, and keeping with all the international guidelines.
This pavilion had a size of 9186 square feet, the set up was finished in just 7 days.
The Salón del Automóvil is a fair specialized in cars and it is the most important fair in that sector, all the attendees can observe the newest releases of very important brands.
”This pavilion offers a brand experience with a minimalist atmosphere, but at the same time elegant and sober, where the essence of Japanese culture is reflected.Angela López - MAZDA ColombiaPresident MAZDA Colombia